Will you love it or hate it? Sony Ericsson had recently revealed the new Xperia Pureness at a media event in London. The device was introduced to affirm Sony Ericsson’s new brand message, titled “make.believe.”

Sony Ericsson showed it off as “a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”.

It has a transparent screen and while the bottom half of the phone looks like a regular candy bar, except without any writing on the buttons, the top half looks like its made of glass with most of the screen completely transparent.

The Xperia Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

More pictures can be found on this blog. Some may like it, some may not. Do you?